Branding
A Brand Identity Manual is your business’s unique identity document incorporating the logo, colors, typefaces (fonts), and favicon, with their usage guidelines & restrictions.
A brand identity manual is typically the brand foundation document for your business and is an integral part of both your online and offline presence. Below you’ll find a couple of examples so you have a better idea of what it entails. Small businesses in particular think that a Brand Identity Manual is just for ‘big businesses’. This may have been true years ago but these days that’s no longer the case as it’s something every business should have to ensure consistent brand usage both online and offline. Another factor is cost, whereas years ago it was also prohibitively expensive but these days it’s actually very affordable.
