Landing Pages

Firstly, let’s briefly explain what a Landing page is…

A website landing page is a specific page created and designed to serve as the entry point for a visitor to the site. It is purposely designed to be super focused on and continues the information that brought the site visitor to that page, typically from Ads, promotions, and special offers from external sources. It is often used to promote a product, service, or campaign. The Landing page is also typically not listed on the website's navigation menu(s). The content is just for those visitors who have reached the site from those external Ads, promotions, or special offer marketing efforts. A landing page typically includes a clear call to action, such as A Landing page will also usually have a very distinct CTA (call to action) for the site visitor; for example, filling out an online form, making a call or purchase, and is designed to encourage visitors to take a specific action provided the offer and content resonate with them. This 'action' would be regarded as a 'conversion' of that CTA (call to action) objective. A Landing page typically has a much higher conversion rate than sending traffic to, say, a website's Home page.

The benefits of a website landing page include the following:

Increased conversions: By focusing on a specific goal and guiding visitors towards that goal, landing pages can help increase the chances of a visitor taking the desired action, such as purchasing or filling out a form.

Better tracking and analysis: Landing pages can be specifically designed to track and analyze visitor behavior, such as click-through and conversion rates, allowing businesses to optimize their marketing efforts. Improved user experience: By providing visitors with a clear and focused message, landing pages can improve the overall user experience and reduce bounce rates.

More targeted marketing: By creating landing pages for specific campaigns or target audiences, businesses can tailor their marketing messages and improve the effectiveness of their marketing efforts. Please reach out to us to see how we can help your business with your online marketing and Landing pages.